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. https://www.curbed.com/2018/12/19/18148818/outdoor-digital-advertising-billboard
blog article
WHY BILLBOARDS AND OUTDOOR ADS ARE BOOMING IN A SMARTPHONE AGE
Netflix produces content, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it’s also heavily invested in advertising, promotion, and market research. How else would it understand viewers, attract new ones, and give them a sense of the wealth of available shows and movies? When the company was looking to attract new writers, directors, and actors interested in pitching ideas and working for the site, it had plenty of options. But the company decided a $150 million billboard buy on the Sunset Strip in Los Angeles was the best way to go. In a world of targeted advertising in some cases, uncannily and uncomfortably accurate a big, bold and, positioned above the street where your desired audience walks by every day, still delivers results. READ MORE