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. https://blog.hubspot.com/blog/tabid/6307/bid/29437/20-free-social-media-and-brand-monitoring-tools-that-rock.aspx
blog article
THE 13 BEST FREE SOCIAL MEDIA MONITORING TOOLS FOR EVERY MARKETING TEAM
Reputation is everything. And on the internet, that couldn't be truer. It's important to always know what people are saying about you whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. That's why social media monitoring is so important today. Social media monitoring sometimes referred to as social media "listening," is the practice of examining what's being said about someone or something or the topics that entity cares about by other social media users. The people who are conducting this monitoring can do so for their own personal profile or on behalf of a business's social media account. READ MORE