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. https://mobilemarketingmagazine.com/digital-advertising-2018-2019-iab-uk-mobile-steering-group-factual-telegraph-ogury-waze-celtra-news
blog article
DIGITAL ADVERTISING: WHERE WE STAND AND WHAT TO EXPECT IN 2019
2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 percent year-on-year. Mobile advertising has been a massive contributor to this, as we increasingly see a shift towards a mobile-first world. We chatted to the IAB’s Mobile Steering Group, in particular, Factual, Telegraph Media Group, Ogury, Waze, Celtra and News UK, to gather their thoughts on this key question: “In terms of the digital advertising industry, what did 2018 mean for you and what do you expect 2019 has in store for our industry?” Brian Czarny, CMO at Factual “Access to the right data creates new advertising opportunities to bring consumers back to brick-and-mortar, which we’ll see more of in 2019. Recent resurgences, like REI's #OptOutside campaign, combined out-of-home and mobile ads with location data, driving 3.5 times more store visits; Renault saw a 15 percent increase in dealership visits with location-powered mobile ads. I also expect location data to be leveraged more for brick-and-mortar pop-ups an experience that can’t be replicated online.” READ MORE