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. https://mediatel.co.uk/newsline/2018/12/20/this-is-what-we-must-change-about-advertising/
blog article
THIS IS WHAT WE MUST CHANGE ABOUT ADVERTISING
It’s that wonderful, wonderful time of the year. A time of lists, predictions or reflections. But rather than join the long and eminent list of such contributors, instead I thought I’d make a single suggestion for 2019. “Only one, Bob?”, I hear you say, "that’s not like you." Well, it is a big one. Not very radical but pretty dramatic in scope, something universal which could be actioned immediately. My suggestion is that everybody reverts to doing what they’re supposed to do - and does it properly. Simple, eh? But maybe a bit patronizing, insulting even? Well perhaps, though I’m not alleging widespread incompetence here. Rather, I would encourage everyone to reflect on how well the current modus operandi serves us and our customers and then challenge it. BOB WOOTTON READ MORE