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How to Get Google Ads Certification: A Step-by-Step Guide
Google Ads certification is an important credential for marketers. It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads uses to attain. Google Ads certification is a process by which Google recognizes marketers as experts in online advertising.
After passing two Ads certification exams, individuals get a personalized certificate and if affiliated with a company contribute to company Google Partner credentials. Like many Google products, properties, and initiatives, the program has evolved over the years. The certification program used to be a standalone program and had a cost attached to taking exams.
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