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15 REASONS YOU SHOULD BE USING DIGITAL MARKETING AUTOMATION
In the almost forgotten era of the 1950s “Mad Men” of Madison Avenue, the art of marketing was enhanced and augmented by the inspiration of a few cocktails and long lunches. It was all about the dark art of advertising, and the focus was intuition- fuelled creativity. Marketing and advertising data analysis was a fluffy science. Impressions, newspaper distribution, and television viewer counts were the main metrics. DOWNLOAD