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Mobile Advertising Before And After 2018
This year, the App Store turned 10 years old. I'm fortunate to have witnessed the challenges and opportunities of this vibrant ecosystem throughout all these years, first as part of a mobile game studio (Tapulous, acquired by Disney) and then as a co-founder of an in-app advertising platform (Chartboost). Here is a summary of how I believe the future of mobile in-app ad tech will evolve in the next three to five years. This will hopefully save you research time, provide clarity and make you a bit more informed about where to place your bets on partnerships, investments, a roadmap and more. Before we get started, a basic clarification: Mobile in-app advertising is not the same as mobile web advertising. There are two key differences: 1) cookie tracking vs. device IDs and 2) real-time ads vs. delayed or cashed ad delivery.
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