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. https://marketingland.com/back-to-basics-maximize-your-youtube-advertising-254251
blog article
BACK TO BASICS: MAXIMIZE YOUR YOUTUBE ADVERTISING
Advertisers are expected to spend just shy of $30 billion on online video this year an increase of nearly 28 percent year-over-year, according to recent research. It is a whopping number that demonstrates the rapidly growing opportunity to reach target audiences through sight, sound, and motion. Leading the pack when it comes to where brands are spending is YouTube. Twenty percent of online video advertising is spent on YouTube. It’s easy to plug-and-play YouTube into your online video plan, but how do you truly maximize your advertising on the platform? READ MORE