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The Blockchain Advertising Protocol for Complete Data Transparency
The digital advertising ecosystem isn’t in a great place. While growth in digital is booming, the most essential members of the ecosystem (namely advertisers and publishers) are frustrated and powerless in the face of an increasingly apparent reality: digital advertising has a transparency problem. In an age where measuring the performance of ad campaigns is paramount, marketers are unable to fully understand the value they deliver. As has become true for most industries, data is the key to measuring performance. But in advertising, data is trapped and siloed in black box technologies, causing data disagreements and opening the door for fraudulent activities. The end result? Waste. Wasted money. Wasted time.
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