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5 things we learned about AT&T’s media and advertising business in 2018
When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, multiple direct-to-consumer streaming video services and an advertising division that spans traditional and digital media. Here are five things we learned about AT&T’s media and advertising business in 2018: AT&T wants to rival the tech giants AT&T didn’t buy WarnerMedia only to compete with its traditional rivals such as Comcast and Verizon, but also to keep pace with newer adversaries including Facebook, Amazon, Apple, Netflix, and Google (collectively dubbed FAANG). Without owning the distribution pipes, as well as some high-profile content that runs through those pipes and an ad business that runs alongside it, “you’re gonna have a hard time competing with these guys,” AT&T CEO Randall Stephenson said at Recode’s Code Conference in May.
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