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How the Advertising Landscape Will Continue to Evolve in 2019
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry’s center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the industry to a pivotal moment. Everything from how and where we connect with consumers to the architecture of the advertising business is being reimagined. The new year is a time to reconsider everything from business strategy to budget allocation. It’s also the perfect moment to reflect on a bigger question: What comes next? Look for the following trends to have a major impact on advertising in 2019.
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