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These ad blockers replace digital ads with cats, art, and vintage advertising
A host of niche ad blockers are helping web surfers trade annoying ads for cats, art, and inspiration. The tools are part of a burgeoning cottage industry of blocking software birthed by popular frustration with disruptive digital ads in recent years. But where most of their ilk simply scrub pop-ups and promos from your screen, a handful of developers have tried to set their services apart by taking it a step further: They want to turn the lemons of online ads into lemonade. These ad blockers replace aggressive web advertising with a more pleasant alternative, whether that be images of goofy cats, vintage billboards, fine art, inspirational memes take your pick. Like many one-note browser extensions, most of them are novelty gags and open-source hobbyist projects. Their gimmicks may be fun at first, but at some point, the clutter of cats on every page might get old. A small segment of startups, however, are more serious about their missions. Companies like Intently a Pinterest-like ad replacer are actually hoping to create viable rivals to industry heavyweights like Eyeo's AdBlockPlus and AdBlock (two confusingly named, yet separate companies).
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