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7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY
The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of the products or services they already buy. By leveraging your own qualified list of customers and prospects, you have the ability to shorten the sales cycle and generate additional revenue. The lead you collect today is a lead that may need to be gently and strategically nurtured to become a customer.
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