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Introduction to Email List Building
Email marketing is effective and profitable, with an average ROI of 3,800% that’s a return of $38 for each $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at every stage of the customer lifecycle: building brand awareness, extending brand knowledge, building interest in an offer, generating action and conversions, fostering relationships, and turning existing clients into loyal brand advocates. You can start with simple campaigns: creating and sending emails to your existing customers. But armed with a little knowledge, you’ll soon be testing, analyzing results, segmenting email lists, and optimizing campaigns to improve their effectiveness.
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