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How to Build an Ecommerce Funnel on Facebook
Today, e-commerce is the preferred channel of most consumers. Businesses have seen a 15% growth in the industry, with a tenth of total US purchases done online and more than half of in-store purchases influenced by eCommerce sites. Social media apps like Facebook have changed the landscape of marketing. With more than 2 billion users worldwide, Facebook is one of the most popular online platforms for retailers and online shopping research. Planning your social media marketing strategy entails outlining the funnel - the individual’s purchasing journey. Each stage of the funnel represents different levels: from awareness and consideration to the ultimate goal conversion. This article discusses how you can align your e-commerce funnel to fit the framework of Facebook.
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