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. https://blog.wishpond.com/post/115675437698/social-media-advertising
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8 WINNING STRATEGIES TO SUCCEED WITH SOCIAL MEDIA ADVERTISING
Social media advertising offers advertisers an audience bigger than anyone could imagine a generation ago. Facebook and Instagram's more than 2 billion users represent the largest collection of prospective customers in the world (by far). So not using the platforms to show off your business is a serious mistake. This article dives into social media advertising, giving you 8 strategies to keep in mind if you want to turn social media users into customers. Paid search platforms like Google and Bing, differ from paid social platforms like Facebook and Instagram, and the primary difference is one of intent. While Google users have high purchase intent (as they're using Google to find brands that they want to purchase from), Facebook users only visit its platform to socialize. READ MORE