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. https://blog.wishpond.com/post/115675437684/how-to-use-facebook-ads-to-get-business-leads
blog article
HOW TO USE FACEBOOK ADS TO GET BUSINESS LEADS
Promoting lead generation with Facebook Ads is all about giving your prospective customers a conversion possibility which is higher in the sales funnel than an outright purchase. This keeps your conversion rates high, costs low, and relies more on your team's ability to convert leads than on Facebook. And that's awesome because it puts the control into the hands of your business where there are more opportunities for optimization. Using Facebook ads to directly drive SaaS or B2B sales can be a difficult nut to crack. The cost-per-conversion is often too high, and the click-through-rate too low, to be profitable. Using Facebook Ads, though, to drive demos? Suddenly the "ask" is far easier to say yes to, and the cost-per-conversion easier to stomach. READ MORE