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7 Facebook Ads Best Practices You Need to Implement
The reason why you may want to use Facebook for marketing is the “reach” factor. With 2.27 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, the competition for attention grew along with it. Which is why the average organic reach for a Facebook page has dramatically gone down and continues to dwindle. Yes, there are ways to improve your organic reach, but if you want quicker and more definite results, the answer is Facebook advertising. Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years.
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