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How To Utilize TrueView, YouTube's Super-Finely Targeted Ad Service
Let’s say your competitor has invested a tidy sum creating an awesome YouTube video about its sizzling hot, number-one best-selling product. The video gets tons of views. Good on the competitor. You, not so much. However, what YouTube will let you do to stay in the game is insert a commercial for your own product directly in front of your competitor’s video. Every time someone clicks to start watching the rival’s video, they first see an ad from you. Try as they might, viewers can’t make your commercial go away until after five seconds have passed. During that short span, a seeming eternity in modern online advertising those viewers are a captive audience.
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