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. https://www.business2community.com/linkedin/linkedin-advertising-how-to-get-started-02136665
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LINKEDIN ADVERTISING – HOW TO GET STARTED
Marketing your business online requires an advertising budget as part of your strategy. Whether your goal is to drive traffic to your website, create brand awareness, promote content or convert to sales. Organic reach has become smaller and that means if you want to get in front of more people you have to pay for that right. This article provides details on LinkedIn advertising and how to get started. The first thing to know is that a company page is required to set-up an ad account. There are several benefits to setting up a company page, first, you get the advantage of being found in search by company name and keywords. Second, it helps others learn more about your business, brand, products and services, and job opportunities. Third, you and your employees can link to the company page from your personal profile when you add the company name to your experience section. This pulls the logo from your company enhancing the professional appearance and perception of your brand. JOANNE FUNCH READ MORE