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. https://digitalschoolofmarketing.co.za/email-segmentation-key-to-successful-email-marketing/
blog article
WHY EMAIL SEGMENTATION IS THE KEY TO SUCCESSFUL EMAIL MARKETING
You know the gist when it comes to email marketing but what are these lists, segments, and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented list but what does this mean exactly? What exactly is email segmentation and why should one be bothered about segmenting one’s database? Well, in this article we will be answering all of these questions. Hopefully, after reading this article, you will look at email marketing with a brand new perspective. READ MORE