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. https://www.ideagrove.com/blog/5-types-of-digital-advertising-to-include-in-your-b2b-marketing-strategy
blog article
5 TYPES OF DIGITAL ADVERTISING TO INCLUDE IN YOUR B2B MARKETING STRATEGY
I make my living writing and editing all manner of content. What follows is a harsh truth that I’ve had to accept: Organic discovery of content is all but dead. I wish it weren’t the case, but it is. That’s not to say content isn’t valuable. It definitely is. It can still help potential buyers discover who you are. It can educate those buyers and build loyalty for your brand, maybe even before someone is ready to buy. And when that customer is ready to buy, content can be the thing that pushes them deeper into your funnel. Content is still the engine that makes inbound marketing go, it’s just that getting people to that content is more complicated than it used to be. Businesses can no longer rely on a strategically placed keyword to get eyes on their blog posts or landing pages or website. There are too many people competing for the attention of the same relatively small groups and they are all using the same keywords. Your chances of being found organically are almost nil. READ MORE