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How to Find Profitable Targets in Facebook Advertising for B2B Marketers
Running a Facebook targeting campaign can help you get leads and improve your bottom line. So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. The challenge with B2B marketing on Facebook is that there are a bunch of tactics popping up every day. Marketers are constantly being told to build a specific funnel, have a certain conversion target, add pictures to their ads… It can be overwhelming. But just as many people fail to get results because they dive in blindly and try to “figure things out” as they go along.
If you target prospects properly and map out your ads ahead of time, you can separate yourself from everybody else. In this post, we’ll focus on the right way to build a B2B targeted campaign that builds your bottom line.
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