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I saw the future of advertising, and damn is it scary
The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, the better they can offer you things they know you want. This is one of the biggest reasons your favorite retailers and restaurants offer loyalty cards. Join this membership program, and we'll occasionally send you coupons and make it so every purchase counts toward some small reward. That information can be used to predict your shopping habits, and build sales based on your unique shopping experience. Today, you get those coupons and ads for things the advertisers think you want in paper or app notification form. At CES, I saw a demonstration of a seamless method of serving those same coupons and ads as you walk by digital posters. And for most people, it won't even be clear how or why this new form of advertising is even happening.
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