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4 Ways that Online Brands Can Prepare for Upcoming Social Media Marketing Trends
2018 was certainly a record-breaking year in many regards, but most notably in social media. Consumers are spending more time scrolling through social media platforms than ever before. In fact, a report from the Manifest found that 72% of consumers check social sites multiple times a day, and the average social media usage went up by 59% in this past year alone! Digital ad spending also hit a record peak this year with businesses allocating more of their marketing budgets on social media than ever. Facebook ad spending jumped by 50% from last year, and without a doubt, this upward trend will continue on into the next. Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.
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