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Home > Resources > Whitepapers > The Connected TV Advertising Opportunity in Europe
September 25, 2017
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whitePaper | December 8, 2021
Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel ways to bridge the gap of demand and supply. Innovative strategies that are effective are always catalysed by technology - specifically automation. The power of AI enables organizations to scale and accelerate business functions. This results in efficiency and efficacy. The applications of artificial intelligence are endless. It is on thought leaders and decision-makers to understand and internalise the concept to think of new, innovative ways of decimating business issues, generating additional streams of revenue and gaining a competitive edge. Enterprises which adapt and adjust their business models to incorporate digital technologies, re-imagine their customer journeys for the current and future needs, and implement AI solutions are the economic Moghuls of tomorrow.
whitePaper | March 26, 2020
Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.
whitePaper | December 2, 2019
One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.
whitePaper | June 2, 2022
The media industry is entering a new phase of evolution yet again as the world begins to reopen, thanks to increasing COVID-19 vaccination coverage. Global advertising spend rose by 24% in 2021, the strongest year-over-year growth on record in 40 years, according to the World Advertising Research Center (WARC). Ad spend is expected to grow by another 12.5% in 2022. This is positive news for publishers. However, new opportunities bring new challenges.
whitePaper | November 10, 2022
Every portal, website or app owner wants to control which goods and services will be advertised on their platform and at what price. This is a perfectly normal and understandable desire. Supply-side programmatic platforms have obvious advantages like algorithmic selling, the ability to sell advertising spots to premium customers in private auctions, and monetization tools. However, many media owners strive to create their own, independent solutions. Creating an independent platform requires considerable time, financial and human resources, but this step is understandable, because an in-house platform allows maximum control over the monetization of a digital marketplace. However, before making such a decision, it is important to understand if it is really necessary, or if it is enough to reconsider the settings of monetization tools or switch the platform to monetize.
whitePaper | July 13, 2023
For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.” A new study undertaken by InMarket, in cooperation with the CMO Council, provides real insights into the answers to these questions. It uncovers massive disparities in ad waste and optimization opportunities among advertisers in similar consumer categories. And it shows that rigorous, always-on use of attribution is a major factor in optimizing campaigns to gain significantly higher lift in incremental visits and sales from media spend.
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