Q4 2015 Research Roundup

We took a look back at the last quarter so we could put together a veritable feast of whitepapers, studies, infographics, and articles that can help marketers perform at a higher level. Our Q4 2015 Research Roundup include reports on:Programmatic advertising: A brief history & predictions for the future,US Connected TV Usage: Digital Content Gives the 'First Screen' New Life,The 10 Best Ads of 2015.

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Young & Rubicam Group

Young & Rubicam Group is a global network of preeminent companies focused on building strategic partnerships to deliver global excellence in all forms of communications. Our family of companies, long described as “best alone, better together,” focuses on the delivery of the broadest and most innovative of integrated solutions for our clients.

Other Infographics
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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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Spotlight

Young & Rubicam Group

Young & Rubicam Group is a global network of preeminent companies focused on building strategic partnerships to deliver global excellence in all forms of communications. Our family of companies, long described as “best alone, better together,” focuses on the delivery of the broadest and most innovative of integrated solutions for our clients.

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