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Understanding Programmatic Digital Advertising - IAB Digital Simplified

Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling media.

Spotlight

Big Group

Founded in 1991 and based in Holland Park, London and Newbury, Berkshire our company has specific expertise in the travel, financial, automotive, beauty, consumer electronics, education, industrial, entertainment & FMCG sectors. We were ranked No.1 in the 2016 Drum Digital Census Elite. We were also ranked 3rd in The Drum's Independent Agencies Census of the same year. Big Group is an integrated marketing agency offering services that encompass responsive web design & build, digital engagement, SEO and PPC, content management, data analytics, sponsorship activation and leverage, experiential marketing, live events, 2D and 3D retail installations, multimedia presentation techniques, consumer promotions and social media management.

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video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

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Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

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Spotlight

Big Group

Founded in 1991 and based in Holland Park, London and Newbury, Berkshire our company has specific expertise in the travel, financial, automotive, beauty, consumer electronics, education, industrial, entertainment & FMCG sectors. We were ranked No.1 in the 2016 Drum Digital Census Elite. We were also ranked 3rd in The Drum's Independent Agencies Census of the same year. Big Group is an integrated marketing agency offering services that encompass responsive web design & build, digital engagement, SEO and PPC, content management, data analytics, sponsorship activation and leverage, experiential marketing, live events, 2D and 3D retail installations, multimedia presentation techniques, consumer promotions and social media management.

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