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The Golden Age of Mobile Video Advertising | Global
The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem The Golden Age of Mobile Video Advertising 2016 | GLOBAL Video ad consumption grew by 122% in 6 months US and China are the largest consumers of mobile video ads Measured in share of video ad plays USA 31% China 25% Germany 5% France 4% India 5% Video Ads deliver superior user engagement over traditional formats 5xengagement over Banner ads 2xengagement over Native ads 1.5xengagement over Interstitial ads VIDEO ADS DELIVER User engagement is measured in Click-Through-Rate (CTR) Gaming.
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