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THE PUBLISHER'S GUIDE TO PROGRAMMATIC ADVERTISING
Beneath the associated acronyms and buzzwords, the fundamentals of programmatic advertising are straightforward. View the infographic below to understand the four main approaches to programmatic buying.Guide to programmatic advertising The Publisher’s in US digital display ad spending by 2017. 0 2 4 6 8 10 Best Options for Publishers with Impression-based Inventory Best Options for Publishers with Blocks of High Quality Inventory of Marketers were either unclear on the definition of programmatic buying or unsure of how to apply it to campaigns. Many advertisers perceive programmatic as a way to buy ad space on the cheap. DOWNLOAD