Home > Resources > Videos > How Has Programmatic Advertising Affected The Relationship Between Agencies & Clients?

How Has Programmatic Advertising Affected The Relationship Between Agencies & Clients?

Marketers often criticise Programmatic for being too confusing and lacking transparency around ad placements.We asked Clare Deloford from Starcom MediaVest and Jan Mikulin from Grayling for their views on this, and how it has impacted the relationship between agencies and their clients.

Spotlight

MediaCom

We are The Content + Connections Agency. Transforming your communications through systems thinking. MediaCom is one of the world’s leading media agencies. We plan and buy media for our clients around the world. Our network comprises 7,000 employees in 125 offices in 100 countries around the world. Our clients come from a wide variety of industries, from automotive to consumer goods, from retail and pharmaceutical to telecommunications, entertainment and fashion.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now
MORE VIDEOS

Spotlight

MediaCom

We are The Content + Connections Agency. Transforming your communications through systems thinking. MediaCom is one of the world’s leading media agencies. We plan and buy media for our clients around the world. Our network comprises 7,000 employees in 125 offices in 100 countries around the world. Our clients come from a wide variety of industries, from automotive to consumer goods, from retail and pharmaceutical to telecommunications, entertainment and fashion.

Events