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. Resources/Whitepapers/3a83b57b-bed2-4730-955c-a26421860a5d_[FINAL] Creative Optimization Infographic.pdf
infographic
CREATIVE OPTIMIZATION
A lot more goes into a digital ad than you might expect. Within each ad, there are numerous variables that all play an important role in whether or not it will succeed. To find out what makes promotions pop, Rocket Fuel evaluated a sample of 38,151 distinct banner ads from 1,076 advertisers across 2,184 marketing initiatives over six months and created a handy infographic to help marketers create better creatives. DOWNLOAD