Marketing Comparison: Facebook Ads Vs. Google Ads

January 9, 2019

If you are looking to promote your business using the Internet, then Facebook and Google are the two names you cannot afford to ignore. Facebook’s monthly active users was 2.23 billion in the second quarter of 2018. Google is the world’s leading search engine with more than 75% search market-share. This infographic by Prymadigital Marketing provides an overview of the differences between the 2 platforms.

Spotlight

Mood Media

Mood Media is the global leader in elevating Customer Experiences, combining sight, sound, scent, social mobile technology and systems to create greater emotional connections between brands and consumers. Mood’s solutions reach over 150 million consumers each day through more than 500,000 active client locations around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses.

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

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Spotlight

Mood Media

Mood Media is the global leader in elevating Customer Experiences, combining sight, sound, scent, social mobile technology and systems to create greater emotional connections between brands and consumers. Mood’s solutions reach over 150 million consumers each day through more than 500,000 active client locations around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses.

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