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Ad Fraud in digital advertising

March 7, 2019

While it is not possible to completely eliminate ad fraud in one go, it is the duty of everyone in the industry to create an environment that promotes fraud awareness and prevention through anti-fraud initiatives. As a task force, we believe that it is important that everyone in the sector cooperates to keep Ad Fraud to a minimum, for example by consciously buying and selling inventory. In any case, as a taskorce we will continue to work to stay ahead of fraudsters by considering the problem as a top priority for advertisers, agencies, publishers and technical companies together.

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