Types of Advertising Appeals & great examples of Top Brands Using Them

What exactly makes you choose one brand over another?  In this video, we’ll introduce you to various types of advertising appeals, along with examples of how popular brands around the world are using them. What might seem like a simple choice really has more to do with methods of persuasion used by advertisers to make consumers feel a certain way about a product.

Spotlight

Page Zero Media

A full-service digital marketing agency specializing in Google AdWords, organic search findability, and related services. Founded in 2000 by Andrew Goodman, Page Zero serves a diverse range of clients from large brands and partner agencies, to growth ecommerce companies, to financial lead gen, startups, and more. We're authors (Winning Results With Google AdWords), and you'll see us speaking regularly at events like SES, SMX, and e-metrics.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now

Spotlight

Page Zero Media

A full-service digital marketing agency specializing in Google AdWords, organic search findability, and related services. Founded in 2000 by Andrew Goodman, Page Zero serves a diverse range of clients from large brands and partner agencies, to growth ecommerce companies, to financial lead gen, startups, and more. We're authors (Winning Results With Google AdWords), and you'll see us speaking regularly at events like SES, SMX, and e-metrics.

Events