Why the Enduring Appeal of Super Bowl Advertising?

whitePaper | May 24, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

whitePaper | September 19, 2022

What Are Rewarded Video Ads? Many apps, and especially mobile games, have rewarded ad units, in which users are exposed to an ad in exchange for a benefit (extra lives, in- app currency, etc.). These ads are often video ads, but a rewarded ad can come in any format, including a playable/interactive ad, a full-screen interstitial, or a 360° ad, among others. Rewarded ads are among the most popular ad formats because users gain a reward for viewing the ad (beyond just getting access to the app for free). 54% of mobile gamers prefer rewarded ads, while 50% of mobile gamers like rewarded ad formats overall. By comparison, only 21% explicitly dislike them. 61% of Gen Z gamers "enjoyed using the offerwall to complete rewarded ad offers."

whitePaper | October 10, 2022

Audience experiences are being transformed by the rapid consumer adoption of Connected TV (CTV) and the vast array of premium TV content choices in linear and OTT environments. How do media companies meet audience demand for premium-quality channels and content across every screen — while also maximizing profitability?

whitePaper | March 6, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.