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A Brand Marketer’s Guide to Taking Programmatic Advertising In-house
You’re not alone in this journey, modern marketer. In fact, many brands like yours are taking programmatic advertising in-house. The ANA also found that 35 percent of its marketers expanded their in-house programmatic media buying in 2018— more than double of what they reported for the same survey the year before. In this guide, we’ll explain the shift away from traditional media buying, explore the benefits of self-serve programmatic advertising for brand marketers, and give you the confidence to set up and run programmatic media buying in-house.
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