what is native advertising

April 2, 2019

You've heard it a million times, native advertising is the next big thing. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers alike? For publishers in particular, native is a chance to put editorial expertise to work for advertisers and brands. This provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising.

Spotlight

Carvajal Medios B2B

Carvajal Medios B2B (Packaging + Conversion, Hospital, Metalworking, Plastics Technology, Industrial Reporter, Health Catalog, Packaging Catalog and Logistics Catalog) develops and manages vertical business communities in Latin America, with the intention of promoting the exchange of goods and services between global technology providers, and the professionals and companies in Latin America that require them to remain competitive in the global market.

Other Infographics
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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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Spotlight

Carvajal Medios B2B

Carvajal Medios B2B (Packaging + Conversion, Hospital, Metalworking, Plastics Technology, Industrial Reporter, Health Catalog, Packaging Catalog and Logistics Catalog) develops and manages vertical business communities in Latin America, with the intention of promoting the exchange of goods and services between global technology providers, and the professionals and companies in Latin America that require them to remain competitive in the global market.

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