CAKE
CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. In today’s complex $137.5 billion global digital advertising industry, marketers are confronted with a daunting challenge navigating through the vast volume of information generated from campaigns and determining where to allocate online advertising dollars for the biggest impact. CAKE solves these issues. Powered on feature-rich technology, the CAKE SaaS-based solution provides a centralized, multi-channel view for real-time tracking and reporting, from acquisition through conversion. By consolidating all data and insights coming from different sources, CAKE arms savvy digital marketers with the tools necessary to make well-informed, smarter decisions.