7 Game-Changing Marketing Automation Workflows for Lead Nurturing

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of course! Marketing automation workflows are the secret sauce that makes nurture programs so efficient and effective! You probably already understand the power of well-executed marketing automation tactics, but which specific workflows should you focus on for your lead nurturing campaigns? Which workflows should you be implementing to improve lead quality and increase your marketing productivity?