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4 Effective Facebook Advertising Hacks For Small Business Owners

If your media budget is limited, here is how you can make the most out of Facebook’s advertising options. 1. Use Facebook Offers An offer will draw the attention of your followers thus making it a great opportunity to create an exclusive discount code or sale just for them showing that you value their commitment to your brand. 2. Find a sweet spot of targeting parameters If your criteria are too specific, your campaign won’t reach many people at all. On the other hand, if you barely specify any parameters, your campaign will go largely ignored. 3. Test, test, test If a campaign isn’t performing well, always change it one variable at a time. Once you’ve discovered the winning combination of content, creative, and call-to-action, invest heavily in your campaign! 4. Likes do not translate to sales It is essential to maintain your Facebook community by investing in its growth from time to time, but don’t spend a lot of money on likes and expect sales to follow.

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Recently named to Adweek's Agency 3.0 List - as an agency who has mastered how to move forward in a digitally-driven marketplace, EP+Co was founded in 1986 as an agency of makers, working from SC and NY, we're filled with talented people & equipped to handle any job: digital, experiential, social/content marketing, direct, video/audio production, media planning & buying, analytics, research, and PR – and living into the agency’s mission of Creating Headroom for Category Defining Brands. Clients include: Verizon, Denny's, Tumi, Califia Farms, Lenovo, Men's Wearhouse, Fox Studios, Strayer University, Michelin, Voya, Cellular Sales, and The UPS Store.

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4 Effective Facebook Advertising Hacks For Small Business Owners