10 Social Media Advertising tips for Content Marketer

May 8, 2019

Statista states as of January, 2019, 4.4 billion people were active internet users and 3.5 billion were social media users. China, India and the United States rank ahead all other countries in terms of internet users.Whichever category your brand belongs to, whatever product you’re selling and whoever your target audience is, there is a huge possibility that they have an online presence and can be focussed on through the medium of social media.Which is probably why, 91% of B2B marketers use content marketing and 86% of B2C marketers think content marketing is a key strategy and 60% of B2C marketers are committed to content marketing, as accounted by Optimonster.

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Periscope

A fiercely independent creative company driven by a simple mission: do things people love. Periscope is one of the top five independent full-service agencies in the country. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including Bridgestone, Target, Arctic Cat, UnitedHealth Group, Trolli, ExxonMobil and more.

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Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

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Guarantee the Success of Your Display Campaigns

Infographic | June 5, 2022

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.

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Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

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Spotlight

Periscope

A fiercely independent creative company driven by a simple mission: do things people love. Periscope is one of the top five independent full-service agencies in the country. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including Bridgestone, Target, Arctic Cat, UnitedHealth Group, Trolli, ExxonMobil and more.

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