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How Machine Learning Works in Digital Advertising

Machine learning is a fundamental part of digital marketing. It automates the ad buying process and helps ensure that the right ads are delivered to the right audience. Machine learning algorithms give advertisers confidence in setting up ad campaigns for optimal return on investment.

Spotlight

Affinnova, Inc.

Affinnova is a global marketing technology company that dramatically improves innovation and marketing success rates. Powered by Affinnova’s optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.

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video | September 4, 2023

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Watch Now

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video | August 22, 2022

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Watch Now

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Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

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Spotlight

Affinnova, Inc.

Affinnova is a global marketing technology company that dramatically improves innovation and marketing success rates. Powered by Affinnova’s optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.

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