We’ve Solved the Mystery of Sales and Marketing Alignment, Finally

LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what sales and marketing alignment truly means from a performance standpoint, boil that alignment down into tactical actions any organization can adopt and then create an alignment index that can be used to benchmark your company’s performance while creating an actionable roadmap for improvement. It’s a really big mandate and one that we’ve painstakingly curated around actionability. There are too many research reports that don’t yield a clear path to action.