Three ways to dynamically trigger ads based on account behavior
When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program — typically by using if/then logic. If they open and click on email A, then they receive email C next week. If they don’t open email A, then they proceed to email B the following week, etc. But with digital advertising, it’s difficult to segment out your message based on where an account is in the buying cycle without creating a lot of manual work.
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