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Using Data Ethically in Your Digital Advertising

Everyone's got data on the brain lately. While consumers worry about privacy, many still prefer personalized ad experiences. Thus, for marketers, it becomes a delicate dance how do you reach your audience effectively using widely available data without going too far and losing trust?

Spotlight

Barometric

Barometric is the most advanced cross-environment media tracking and attribution solution in market. Originally developed as an internal tool for AdTheorent’s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent’s predictive modeling platform, delivering unparalleled accuracy. Barometric is now offered as an independent hosted service offering for use with all media allowing marketers to leverage Barometric’s transparent, multi-environment methodology to measure cross-channel engagement in real-time, allowing for ongoing optimization and campaign management.

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