Your customers are on social media

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

whitePaper | December 14, 2021

Branding. The term alone evokes a myriad of thoughts, definitions, and even feelings. Throughout our combined 30+ years of marketing experience, we have helped many organizations understand the difference between what they perceived branding to mean versus the realities that drive their brand’s culture and the customer experience. We have seen great brands defined and redefined, seen company cultures come to life, witnessed new launches leading to customer engagement, and products launched into the marketplace that evoke national appeal. What does all of that mean to you, charged with growth in the student housing business vertical? Clarity. Confidence. Stability. Growth. Let’s start with a simple definition.

whitePaper | March 15, 2023

In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences? Our new recession report will help you develop successful campaigns that maximize your return on marketing investment during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.

whitePaper | December 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.