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. http://knowledge.insead.edu/blog/insead-blog/when-advertising-is-just-a-waste-of-money-5062
blog article
WHEN ADVERTISING IS JUST A WASTE OF MONEY
Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the commercials aired. The brands and the number of times they advertised during the hour period are below. READ MORE