. https://www.youtube.com/watch?v=Bacqd9cG_VE

Marc Pritchard, P&G @ the 2017 IAB ALM: Better Advertising Enabled by Media Transparency

Marc S. Pritchard, Chief Brand Officer, P&G, explains how the world’s largest advertiser continues to raise the bar on creativity to develop advertising that’s a force for growth and good, and the steps P&G is taking to build a transparent media supply chain as an enabler. Over the last several years, Pritchard has been reinforcing the importance of creativity in brand building, challenging the creative community to elevate its craft to create the very best advertising quality in the world that’s good for brands and makes our industry a positive economic and social force. As ANA Chair, Pritchard has called for a transparent media supply chain to enable marketers and agencies to get the time and money to invest in better advertising to drive growth and good. Pritchard discusses the imperative of achieving the highest standards of creativity on our brands, enabled by practical steps to clean up the media supply chain so we can all focus on our craft, and grow.