GroupM's Norman: Advertisers Must Embrace the "Stream" With Quick Content

GroupM CDO Rob Norman thinks the top challenge for marketers is to insert themselves in new platforms like Twitter and Facebook that are all about chronologically-ordered, stream-based real-time media consumption.

"Every time the distribution channels change -- and the stream is a new distribution channel - typically the manufacturing problem changes as well," Rob Norman told Beet.TV during this fascinating interview at the Cannes Lions Festival.

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Dallas Texas Consultants

Dallas Texas Consultants, is a privately owned direct sales and marketing company located in Dallas, TX. We are the outsourced sales and marketing solution for companies who have traditionally used print and indirect forms of marketing to reach their customers. Dallas Texas Consultants creates lucrative partnerships through a personal commitment to profitability for our clients and employees. We aim to provide the best direct sales and marketing solution to clients in any industry. We are dedicated to the personal and professional growth of our employees creating life-long friends and business partners.

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